1. Failing to understand the client’s business and goals:

It is crucial to have a clear understanding of the client’s business and what they hope to achieve with their SEO efforts.

This includes understanding the target audience, competition, and any unique challenges or opportunities the business may face.

From my experience, the thing I observed is without having a clear understanding of the client’s business, it will be difficult to create an effective SEO strategy and make meaningful recommendations in your report.

2. Ignoring data and metrics:

SEO is a data-driven field, and it is essential to base your recommendations on hard data and metrics.

I didn’t do tracking and analyze important metrics such as traffic, conversion rates, and keyword rankings.

Failing to do so can lead me to inaccurate conclusions and ineffective recommendations.

So It’s also important to track the progress over time and use it to make data-driven decisions. test-tag-123

3. Focusing too heavily on one aspect of SEO:

It took me almost 2 years to understand that SEO is a multifaceted discipline, and it is important to take a holistic approach when creating a report. Today most SEO report writers do the same thing.