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Nov 16, 2023 21:51 IST
custom published at validation
custom published at validation bug fix



Nov 16, 2023 21:50 IST
16 nov prod deployement
After a song using AI deepfakes of Drake and the Weeknd’s voices was taken down after becoming a viral hit, Grimes shocked the public when she tweeted that she would split 50% of the revenue with anyone who wanted to use her voice in AI-generated songs. A week later, Grimes debuted Elf.Tech, an open-source AI voice software that allows artists to replicate her voice in their songs and pocket half of the royalties.
Despite many musicians feeling threatened by AI, the Canadian electronic artist (and co-parent to children with Elon Musk who has just launched an AI company of his own) is doubling down on her stance regarding the use of AI music tools.
Music tech studio CreateSafe, co-founded by Grimes’ manager Daouda Leonard, officially launched today its generative AI-powered platform, Triniti– available on the web as a free open beta. Triniti enables artists to create an AI voice clone, generate text-to-audio samples, ask a chatbot music industry-related questions, monetize creations and manage music IP.
Elf.Tech is the prototype of CreateSafe’s Triniti platform. Elf.Tech has created over 1,000 songs replicating Grimes’ voice. Grimes recently joined the CreateSafe’s advisory board.
In addition, CreateSafe revealed that it raised $4.6 million in funding, the company exclusively told TechCrunch. The seed round was led by Polychain Capital with participation from Kendrick Lamar’s manager Anthony Saleh, Paris Hilton-founded 11:11 Media, Unified Music Group, Crush Ventures, MoonPay, Chaac Ventures and Dan Weisman, the vice president of Bernstein Private Wealth Management. CreateSafe will use the new capital to further develop the Triniti platform.
CreateSafe refers to Triniti as an “artistic intelligence” platform since its main purpose is to empower creators to make music.