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After months of regulatory delays, Apple users in South Korea finally saw the launch of Apple Pay today. As with other markets, Apple’s wallet and payment service in Korea will work across iPhone, Apple Watch, iPad and

Mac. 

The question now is whether Google, which also has been trying to offer mobile payment service via Google Pay since 2017, is planning to expand its payment business in South Korea.

“Apple Pay is available from today in South Korea,” Duncan Olby, who is leading Apple Pay, Wallet and Payment for international markets, said Tuesday at a press conference held in Seoul. “Users can add their credit and debit cards on Wallet for their iPhone, Apple Watch, iPad and Mac.” 

Apple Pay customers can pay with their smartphones instead of physical payment cards in retail stores like grocery stores, restaurants and cafes across South Korea and make purchases online, in-app, in-store and on the web. 

“When making purchases online in Safari (or other third-party browsers from iOS 16) or in apps, customers can use Apple Pay without having to create an account, key in a PIN, fill out lengthy forms, or repeatedly type in shipping and billing information,” the company said in its statement. 

Apple, which introduced Apply Pay in 2014, has been trying to bring the payment system to South Korea since 2017. Delays initially were due to Apple unable to register as an electronic financial business operator in the country. Later, local regulators examined closely whether the firm’s payment system violated Korean payment regulations, causing the launch to be pushed back further.